ABOUT
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OUR MISSION
 At Wildflower Insight, we help international CPG brands confidently break into the U.S. market. We know the journey can feel overwhelming—so we make it easier. With our online course, we provide brands with the tools they need to succeed—on their own time, at their own pace. We empower brands to be prepared and knowledgeable, so they don’t have to rely on brokers to find success in the U.S. market. As a certified-disabled, minority, women-owned business, we believe in resilience, inclusivity, and making the U.S. market more accessible to global brands.
OUR VISION
We envision a future where international CPG brands don’t just dream of U.S. retail success—they achieve it. Wildflower Insight is here to remove the guesswork, bridge the gap between emerging brands and major retailers, and build a supportive community of founders ready to scale. Our long-term goal? To launch supplier development programs with top U.S. retailers like Target, Whole Foods, and HEB, ensuring brands not only get on the shelf—but stay there.
Hi,
I'm Tia Ellis!
I am the Founder and CEO of Wildflower Insight. I started this company with one goal—to help international CPG brands break into the US retail market without wasting years on trial and error. With a background in retail strategy, buyer negotiations, and brokerage, I’ve worked with many incredible entrepreneurs to refine their pitches, land distribution deals, and scale their businesses. As a certified disabled, minority, women-owned business owner, I’m passionate about making sure global brands have the knowledge, confidence, and connections they need to succeed in the competitive US retail space.
When I’m not working with brands, attending expos, or speaking at conferences, you’ll probably find me spending time with my husband and family, teaching yoga, wake surfing, or catching up with friends over good food and great conversations.
If you’re looking for guidance on bringing your brand to the US market, let’s connect! Reach out through our website or find me on social media—I’d love to chat.
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