Wildflower Insight – Empowering Founders to Break Into Retail

The Path Every Founder Needs to Enter Retail

Skip the years of trial and error and build a retail strategy that actually works. Work your way into retail with an expert strategy, real-world guidance, and proven retail frameworks,

Awarded Entrepreneurial Women of Impact (2024) | Women Entrepreneur of the Year (2023) | Rising Start (2023) | Embrazen Empowerment (2019) | Gold Noble Business Award (2025)

Meet the Retail Expert Behind Wildflower Insight

After years in the retail industry, Tia has helped CPG founders navigate the retail landscape from retail pitch to purchase order.

She’s known for her tough love approach: honest, direct, and deeply invested in helping brands succeed.

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How We Help Brands Win in Retail

Every brand’s path to retail looks different. That’s why we offer tailored services designed to meet you where you are, whether you’re exploring, preparing, or scaling.

Corporate Training

Equip your team with the tools and insights they need to win over retail buyers.

1:1 Coaching for Founders

Personalized mentoring to refine your pitch, pricing, and retail strategy.

Speaking Engagements

Book Tia to share actionable retail strategies at your next conference or company event.

Courses & Community

Learn through Pitch to PO and connect with other founders inside The Wildflower Community.

We Don't Guess. We Guide.

There are a lot of coaches out there. And a lot of advice that doesn’t work in the real world. At Wildflower Insight, we bring a buyer’s eye and a founder’s hustle. We have sold over $100M worth of CPG products into U.S. retail. Our training is based on what actually makes buyers say YES.

We’ve helped hundreds of brands earn their first PO. If you’re serious about U.S. retail, we’re the team that gets you there.

What Our Founders Have to Say

Real results from founders who’ve worked with Tia and Wildflower Insight.

Tia revealed exactly what retail buyers care about - and how to deliver a pitch that wins. It’s a totally different approach than pitching to customers or investors, and she’s mastered it. She wealth of knowledge and experience. She taught us how to open doors and close deals. Over the last 12 months, we’ve landed so many new accounts that we’re now hiring - it still feels unreal.

Pitch to PO helped me create a killer retail pitch deck for my Brookshire’s meeting. We nailed the pitch, but then the buyer ghosted us. Using the follow-up templates from the program, we re-engaged the buyer - and now we’re moving ahead with onboarding paperwork! Within two months of joining Tia’s program, I pitched at a tradeshow, landed 3 buyer meetings, and got 3 yeses to bring my product into stores. Her 60 second pitch script is a game changer and made all the difference!!

A Costco buyer reached out, and honestly, we were out of our depth. I jumped into Pitch to PO that weekend, built our sell sheet with Tia’s template, and sent it over. Two hours later, we had a buyer meeting on the books. After a few days of practice and buyer-role-play in office hours, we crushed the meeting and had Costco onboarding paperwork in hand the very next day.

The program has changed how I approach retail and buyer conversations. I feel more like a partner than someone auditioning. The breakthrough for me was learning how to reframe the information I have to make it look like an opportunity, not a limitation.

The resources and templates provided were so helpful when I was too busy or frazzled to remember everything. Now, I focus on how the product will sell, not just why we're good enough.

Before working with Tia, I approached buyer meetings as a rigid pitch, but she taught me to see them as a collaborative conversation. Thanks to Tia's guidance, I now know how to adapt my presentation style to the buyer's personality and keep the dialogue flowing naturally. I wouldn't have this level of confidence and skill without her expertise.

Get support that helps you grow and land on shelf.

Whether you're pitching your first buyer or prepping for a major reset, we help food and beverage founders show up prepared, confident, and retail-ready. From pitch decks to strategy calls, we're here to make the next step clearer.

Got questions? We’ve got answers.

From pitch prep to program details, here’s everything you might be wondering about answered simply.

What exactly does Wildflower Insight do?

Wildflower Insight is a consultancy that helps CPG founders land on U.S. retail shelves by teaching them how to pitch directly to buyers, navigate the retail process, and prepare their brand for scale, without relying on brokers or expensive retainers.

Who is Wildflower Insight best suited for?

Emerging and growing CPG brands (food, beverage, wellness, beauty, personal care) who want to enter U.S. retail or expand their current distribution with confidence and clarity.

What retailers have you worked with?

We’ve supported brands in getting placement with stores like Walmart, Costco, Whole Foods, Kroger, H-E-B, Sprouts, and many regional/natural retailers across all 50 states.

Do you help both U.S.-based and international brands?

Yes, we work with founders from all over the world who want to break into U.S. retail.

What makes Wildflower Insight different from other CPG consultants?

We combine real-life broker experience + brand ownership + buyer-facing expertise. We’ve sold over 100 million units into U.S. retail. Everything we teach is based on what buyers actually want and what works inside the meeting room.

Do you create pitch decks or sell sheets?

We don’t design the assets for you, but we teach you exactly what needs to be included and provide templates, examples, and step-by-step guidance so your assets meet buyer expectations.

Can you help me prepare for a buyer meeting?

Yes. We specialize in buyer meeting prep, handling objections, building confidence, delivering your pitch, and knowing how to follow up so you don’t get ghosted.

Do you work with brands at idea stage?

We recommend having a finished or near-finished product before working with us. We’re best for brands who are ready for sell sheets, pitch decks, and buyer conversations.

How do I work with Wildflower Insight?

Most founders start with our Pitch to PO program, private consulting, or through one of our workshops/webinars. Send us a message and we’ll point you to the best fit.

Want help figuring out your next step?

No problem. Send us a message and we’ll get back to you soon!