Launchpad to Success!

Think of us as your launchpad—we provide the know-how, resources, connections, and a clear, step-by-step plan to help you succeed in the U.S. retail market. Navigating this market on your own is like playing chess without knowing the rules or players. With “U.S. Retail Success,” we don’t just teach you the game; we teach you the best strategies to win. You'll gain direct access to buyer meetings, build valuable connections with a network of international CPG brands, brokers, buyers, and numerous resources to support you as you take your first steps into the U.S. retail market.

Outline and Resources

Our course is specifically tailored to address the key pain points brands face when expanding into the U.S. market. Many brands have poured time and money into ineffective strategies, unsuccessful buyer meetings, and mismatched broker relationships, wondering why things aren’t working.
That’s where we come in.
Our program will equip you with the tools and connections you need to avoid costly mistakes. We teach you how to negotiate and set clear expectations with brokers, provide templates and practice sessions for buyer meetings, and help you develop custom sales strategies tailored to your goals. 

Building Your U.S. Team

We will never claim to be the experts in everything, but we know the people who are. Whether you need guidance on compliance / regulations, customs brokers, forecasting experts, marketing professionals who understand U.S. customers, or experienced advisors—we’ll connect you with the best in the industry so you can build your dream team.

By signing up early for the January launch, you’ll get the chance to join the exclusive live version of the course. Here’s why joining early is a big win:

• Live Interaction: You’ll have the unique opportunity to ask your questions in real time during the course.
• Group Coaching: Get personalized coaching while the course is happening, tailored to your specific needs and goals.

• Focused Attention: The first cohort is an exclusive, invite-only group. We’re all about giving you the feedback and interactions you need to have meaningful conversations that will help fast-track your brand’s success. With this close-knit learning environment, you’ll get the direct support that makes a real difference.

• Exclusive Rate: This is the lowest price the course will ever be offered at. Starting in April, the course price will go up as it transitions to VOD. 

This is your one-time chance to join a small group, receive extra guidance, and get personalized feedback—something you won’t get with the recorded version. Don’t miss out!

The program is led by Tia Ellis, who has over 10 years of experience in the CPG industry. She’s worked with major retailers like Walmart, H-E-B, Fresh Market, Central Market, UNFI, Ahold and many more. She has sold over 100 MILLION units of various products across health and wellness, food and beverage, and safety equipment.

Tia’s expertise comes from years of hands-on experience. She understands the challenges international businesses face when trying to break into the U.S. market. Her mission is to help international CPG brands align their goals with practical, effective strategies, offering insights that save time, money, and resources through U.S. Retail Success. When it comes to getting international CPG brands to break into the U.S. retail market, she’s been there, done that—and now she’s here to share her expertise and guide other international CPG brands to succeed stateside.

You can trust that you’re learning from someone who knows what it takes to achieve real results—and who genuinely wants to see your brand thrive.