We Led a Walking Tour Through Expo West. Here's Why We're Making It a Thing.
Expo West has 40,000 people in it. It’s wonderfully, overwhelmingly enormous. And if you don’t have a group to walk with, it can also feel incredibly intimidating and surprisingly lonely..
That’s part of why we started the Wildflower Walk.
What We Did
We lead two of them this year. The first was a morning walk, right at the start of the expo.
We curated a list of 10 booths, partnered with a few of the brands, and led a group through the floor together.
The group included buyers, founders, speakers, thought leaders, and a few influencers.
A mix of people who don’t always get the chance to connect with some of the brands we visited.
It was part curated food tour, part networking moment.
The Problem It Solves
Trade shows at this scale can be disorienting. You walk in, you look at the map, and suddenly you’re standing in the middle of thousands of booths with no real sense of where to start or who to talk to.
A lot of people end up wandering. Or they stick to the brands they already know. Or they leave early for an off-site happy hour because at least that has a beginning, a middle, and an end.
The Wildflower Walk gave people a group. A reason to stay on the floor. A shared experience to anchor the rest of the show around. If you showed up solo, you left with people. If you were already there with a team, you discovered brands you wouldn’t have found on your own.
That matters, especially when people are paying thousands of dollars to be in the room.
What's Next
We’re making this a formal offering.
If you’re organizing an expo or event and you want people genuinely engaged on the floor, not pulling away to side events or checking out early, we’d love to partner with you on it. We’ll curate the route, lead the walk, and create the kind of experience that gives attendees a reason to stay present and get the most out of what they came for.
We’re calling it the Wildflower Walk and we’ll be doing these walks for other shows too!
If you’re hosting an event and this sounds like something your attendees need, let’s talk.
– Tia Ellis
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