The Retail Course Guidance Resources Coaching Frameworks Community Founders Wish They Had Sooner

Simple lessons, real examples, and clear guidance that help you walk into every buyer conversation ready.

Your Retail Journey Starts Here

You're In The Right Place If...

You’ve built a solid product and have traction, but the retail side still feels confusing or out of reach.
You’ve talked to buyers before and left the meeting unsure of what they really wanted or how to improve your pitch.
You know you need stronger pricing, margins, or positioning but don’t know what “good” looks like in the U.S. retail world.
You’re tired of guessing what to say in meetings and want a clear structure that helps you show up with confidence.
You want to understand buyer psychology so you can communicate in a way that actually lands.
You’re ready to grow, but you want to do it the right way instead of wasting time, money, or opportunities.

The Pitch to PO Approach

Pitch to PO isn’t another course full of theory or generic business advice. It’s a practical, brand-ready system built for founders who want to stop guessing and start winning retail meetings.

Think of it as having someone on your side who has sat in hundreds of buyer meetings, helped brands land shelf space across every category, and knows exactly what buyers expect – guiding you step by step so you can stop winging it and start pitching with confidence.

You’ll learn how to talk about your brand the way buyers actually need to hear it, how to present your data without stumbling, and how to show up prepared instead of overwhelmed.

We help you sharpen your pitch, understand the retail process, and make smarter moves… all while giving you the tools and support you need to stay consistent and ready for real opportunities.

What are you struggling with?

In my experience, most founders trying to enter retail get stuck in one or more of the challenges below.

BUYER

CLARITY

You know your product is strong, but you’re overwhelmed by unclear buyer expectations and all the unspoken rules of retail.

PITCH

CONFIDENCE

You have the story and the passion, but turning it into a clean, compelling pitch that actually lands in the room feels harder than it should.

RETAIL

READINESS

You’re moving forward, but your numbers, margins, and planning still feel messy, and you’re worried you’re not fully prepared for real opportunities.

Ready to Get Off the Sidelines and On Shelf?

Retail shouldn’t feel like guesswork. If you’re tired of feeling on the outside looking in, this is where that changes.

Stop hesitating and start pitching with confidence, let’s get you there.

Meet the Founder

Hi! I'm Tia

A lot of founders feel lost when it comes to retail. The product is strong, but the buyer side feels confusing, intimidating, and full of unspoken rules. I’ve watched so many great brands hold back simply because no one ever taught them how retail really works.

Pitch to PO was created to change that. It gives you clear guidance on how buyers think, what they look for, and how to talk about your brand in a way that earns their attention. You’ll learn how to shape your pitch, explain your numbers, and show up with confidence instead of guesswork.

My goal is simple. I want you to understand the retail process and feel ready for the opportunities ahead, not overwhelmed by them.

How it works

Your Journey Starts Here

From enrollment to buyer confidence, here’s how it goes.

1

Enroll

Join the program and unlock everything right away. No waiting. You get instant access to all the lessons and resources.

2

Go Through the Core Lessons

Learn how buyers think, how to structure your pitch, and how to talk about your numbers. The modules are clear, easy to follow, and you can move at your own pace.

3

Join Office Hours

Come with your pitch deck, scripts, or anything you’re unsure about. This is where you get real feedback and support so you’re never stuck.

4

Practice and Improve Your Pitch

Use the tools, apply the feedback, bonus lessons, and practice your delivery until you feel confident and ready for real buyer conversations.

Everything You Unlock

Gain instant access to multiple resources, opportunties, and more the moment you join.

Growing Resource Library

Get access to a constantly evolving hub of tools, templates, and resources that get updated to reflect what’s working right now in the retail world. From pitch decks to buyer emails to trend stats, this library is built to support your growth at every stage. You don’t just get content once. You get the right tools when you need them most.

Bi-Weekly Office Hours

Join live sessions with Tia and the Wildflower team every other week to ask questions, get real-time feedback, and talk through your next move. Whether you’re refining your sell sheet or preparing for a buyer call, this is your space to get clear, direct support. It’s like having a retail coach in your back pocket, whenever you need it.

Community Support (Lifetime Access)

Stay connected to fellow founders who are walking the same path, facing the same challenges, and celebrating the same wins. Inside the community, you’ll find encouragement, accountability, and answers from people who actually get it. And the best part? You’re in for the lifetime of your business

First Access to Major Announcements

You’ll always be first in line for new Wildflower workshops, retailer trainings, and founder-focused events. These spots often fill fast, but Pitch to PO members get early access before anything goes public. It’s one more way we help you stay ahead and stay connected.

Free Bonus Lessons

Throughout the year, we drop extra trainings to help you level up in areas like pricing, trade spend, distributor convos, and more. These lessons are short, specific, and built to fill the gaps most founders struggle with. You’ll get access to all of them. At no extra cost.

Ready to Finally Pitch With Confidence?

Learn how buyers think, refine your pitch, and show up prepared for real retail opportunities. Pitch to PO gives you the tools, structure, and support to feel confident every time you talk to a buyer.

What Our Founders Have to Say

Real results from founders who’ve worked with Tia and Wildflower Insight.

Tia revealed exactly what retail buyers care about - and how to deliver a pitch that wins. It’s a totally different approach than pitching to customers or investors, and she’s mastered it. She wealth of knowledge and experience. She taught us how to open doors and close deals. Over the last 12 months, we’ve landed so many new accounts that we’re now hiring - it still feels unreal.

Pitch to PO helped me create a killer retail pitch deck for my Brookshire’s meeting. We nailed the pitch, but then the buyer ghosted us. Using the follow-up templates from the program, we re-engaged the buyer - and now we’re moving ahead with onboarding paperwork! Within two months of joining Tia’s program, I pitched at a tradeshow, landed 3 buyer meetings, and got 3 yeses to bring my product into stores. Her 60 second pitch script is a game changer and made all the difference!!

A Costco buyer reached out, and honestly, we were out of our depth. I jumped into Pitch to PO that weekend, built our sell sheet with Tia’s template, and sent it over. Two hours later, we had a buyer meeting on the books. After a few days of practice and buyer-role-play in office hours, we crushed the meeting and had Costco onboarding paperwork in hand the very next day.

The program has changed how I approach retail and buyer conversations. I feel more like a partner than someone auditioning. The breakthrough for me was learning how to reframe the information I have to make it look like an opportunity, not a limitation.

The resources and templates provided were so helpful when I was too busy or frazzled to remember everything. Now, I focus on how the product will sell, not just why we're good enough.

Before working with Tia, I approached buyer meetings as a rigid pitch, but she taught me to see them as a collaborative conversation. Thanks to Tia's guidance, I now know how to adapt my presentation style to the buyer's personality and keep the dialogue flowing naturally. I wouldn't have this level of confidence and skill without her expertise.

Got questions? We’ve got answers.

From pitch prep to program details, here’s everything you might be wondering about answered simply.

What is Pitch to PO?

Pitch to PO is a step-by-step program that teaches CPG founders how to prepare their assets, pitch retail buyers, handle buyer pushback, and position themselves to secure a purchase order.

Who is Pitch to PO for?

Founders who want to land in retail but don’t know where to start, want to feel confident in buyer meetings, or want to stop relying on brokers to grow their brand.

What will I learn inside the program?

You’ll learn how to build a winning pitch deck, create a buyer-ready sell sheet, know what buyers care about, script your meeting, answer tough objections, and follow up in a way that keeps the conversation moving.

Does Pitch to PO help me find buyers?

No. The program teaches you how to pitch, prepare, and win once you’re in the room. It does not act as a brokerage and does not guarantee introductions.

Will I get templates and scripts?

Yes. You’ll get templates for pitch decks, sell sheets, cold outreach, follow-ups, and objection-handling frameworks.

Is this program self-paced?

Yes, you can go through the modules on your own time, and updates are included.

Does Pitch to PO include 1:1 coaching?

Not by default, but we do have office hours every 2 weeks where the founders that joined our program can ask us questions or start discussions. Plus, if you join the program, you’ll have access to our community where you can place your questions and send over your assets for expert review.

How long does it take to complete the program?

Most founders finish it in 2-4 weeks, but you can complete it faster if you want to do it sooner. Everything is all up to you which is the absolute beauty of of having it “self-paced”.

Will this work even if I’ve never pitched a buyer before?

Yes. Pitch to PO was designed for first-time founders or those who want to improve their pitch and avoid costly mistakes.

What makes Pitch to PO different from other courses?

It’s built from real retail experience, over $100M in sales, actual buyer conversations, and years of pitching inside some of the biggest U.S. retailers. Everything inside is practical, actionable, and based on how retail actually works.

Want help figuring out your next step?

No problem. Send us a message and we’ll get back to you soon!