Webinar Recording
Get the Buyer Meeting, Win the PO, Fund the PO: How to Expand in Retail
Welcome to the Recap!
Whether you missed it live or just want to watch again, this recording shares helpful insights and steps you can take to move forward.
Becoming Ready for Retail
Inside the webinar, you’ll get a clear picture of what retailers expect before they even take a meeting. You’ll see how packaging, barcodes, pricing, certifications, and margins all play a role in proving that your product is ready for shelves. The speakers explain how to show buyers you are prepared and reliable from day one.
Getting Buyers to Notice You
Throughout the conversation, you’ll discover practical ways to catch a buyer’s attention. You’ll hear how to share updates that actually get noticed, how to use early wins, reviews, and social proof to your advantage, and why most buyers are overwhelmed, not uninterested. You’ll also pick up simple tactics for staying on their radar without coming across as pushy.
Understanding the Buyer Meeting
During the webinar, you’ll learn how buyers think and what they truly care about in a pitch. You’ll understand how they judge risk, what they look for in your story, and how to present your product in a way that helps them do their job well. You’ll also hear how to keep your meeting focused, confident, and easy for the buyer to follow.
Growing in the Right Order
In this part of the discussion, you’ll find guidance on scaling in the right order. You’ll learn why brands should move from DTC to small stores, then regional chains, before going after national retailers. The speakers also walk through how to ask for a smaller test run so you can prove success before taking on too much.
What to Do After You Get a Yes
Toward the end of the webinar, you’ll hear what happens once a retailer agrees to place an order. You’ll learn how to plan your cash, understand production costs, avoid overextending yourself, and stay financially stable as you grow. The speakers also share how to prepare funding in advance so you can handle bigger opportunities with confidence.
Inside you'll find
Want to take the next step?
If this sparked something for you and you’re ready to get more clarity on your path into retail, we’d love to support you.
Even if you’re catching the replay, we’re offering a free 1:1 Starter Session to help you identify what’s next and where your biggest opportunities might be.
This was originally just for live attendees, but if you’re here now, the timing is right. Let’s explore what’s possible.
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