December 13, 2025

From Pitch to Purchase Order: Winning Buyers, Funding Inventory, and Managing Cash Flow

For Founders Who Want to Enter Retail Without Breaking Their Business

Every founder’s goal is getting a retail buyer to say yes. It feels like the moment everything changes. But anyone who has actually scaled into retail knows something most early founders don’t talk about enough: the pitch is only one part of the process. The real work starts after the meeting, when you have to fulfill the PO, manage cash flow, and keep your operations running smoothly.

At Wildflower Insight, we work with founders at every stage of the retail journey. The pattern is always the same. Great products. Passionate teams. Strong ambition. But once retail enters the picture, the confusion start building fast.

Are we financially ready for this PO
Do our margins make sense
How much inventory do we need
What exactly are buyers expecting from us when we walk into that room

That disconnect is exactly what led us to put this webinar together.

Why?

Retail isn’t won by luck. It’s won by preparation, understanding your numbers, and operational capability to follow through.

Too many founders rush to pitch because it feels like the “best” next step. But entering retail without financial readiness is how strong brands burn cash and lose momentum. However, many founders who are financially ready still struggle in buyer meetings because they don’t know how to clearly communicate their value in a way that builds buyer trust.

This session is designed to solve both problems.

What You’ll Learn Inside the Session
How to plan and run a standout buyer meeting
How to prepare your margins, cash flow, and financial plan long before you pitch
How to fulfill POs without overwhelming your team or cash reserves
What buyers pay attention to and the red flags that quietly slow down approvals

Meet the Speakers

Tia has coached hundreds of founders through buyer meeting readiness. She’ll break down how buyers think, what they value, and how to structure a pitch that immediately elevates your credibility.

Jeff specializes in helping startups plan, fund, and execute growth without setting off financial landmines. He’ll explain how to forecast, plan your cash flow, and fund your inventory responsibly.

Marc is the host of the session and brings deep CPG experience to the conversation. He’ll guide the discussion by raising real-life founder questions and common retail challenges, pushing both Jeff and Tia to address the scenarios founders actually face. He’s also widely known as the CPG industry’s super connector.

If you want to scale into retail in a way that is sustainable, profitable, and intentional, you’ll want to be in this room, and get connected with out hosts on LinkedIn!