The Wildflower Walk

Expo West has 40,000 people in it. It’s wonderfully, overwhelmingly enormous. And if you don’t have a group to walk with, it can also feel incredibly intimidating and surprisingly lonely..

That’s part of why we started the Wildflower Walk.

Low-Budget, High-Impact Marketing​

I just got back from Expo West and honestly, one thing kept standing out to me the entire time: the brands doing the most weren’t necessarily spending the most.

Some of the most memorable marketing moments I saw this year cost almost nothing. And they worked.

ECRM Founders Innovation Summit​

I just got back from the ECRM General Merchandise Innovation Summit Session at the Hilton Sandestin and I’m still buzzing. Back-to-back meetings, tons of brands, and a whole lot of real talk with founders.

Nosh Live Winter 2025: A Pitch Slam Worth Studying

Nosh Live Winter 2025 went beyond just another industry event. It created a focused environment for founders to show how passionate and knowledgeable they are about their product, their path to sell-through, and their readiness for retail. The pitch slam highlighted all of that his year.

Webinar Registrations are Open!

Every founder’s goal is getting a retail buyer to say yes. It feels like the moment everything changes. But anyone who has actually scaled into retail knows…

Startup to Scale with Tia Ellis

We recently joined Jordan from Foodbevy on his podcast Startup to Scale, where our founder Tia Ellis talked about what it takes to pitch your product to retail buyers and get a yes. No broker required.